Fort Aero, the Estonian corporate jet management company, in collaboration with De Bethune, provided the guests of the annual Baselworld trade show with two flights from TAG Aviation Geneva VIP Terminal. Mart Lubi, Fort Aero’s accountable manager, personally flew the guests to Basel. “Our way is excellence – through customer service, exclusivity, comfort, and safety,” Mr. Lubi commented.
Fort Aero has customers who often are collectors of fine watches. The business aircraft operator has chosen De Bethune as the exclusive watchmaking partner. Fort Aero and De Bethune, already longtime friends with shared clients, are thus committing to a very promising collaboration, with joint events and exclusive services to follow.
In celebration of the partnership with Fort Aero, De Bethune presented the DB27 Titan Hawk – an elegant contemporary chronometer distinguished by a single barrel providing a 60-hour power reserve. Pierre Jacques, CEO of De Bethune, remarked that De Bethune and Fort Aero represent a match made ”where the sky is the limit.”
An independent Swiss watch manufacturer, De Bethune is based in Geneva, the second busiest airport for business aviation in Europe. “Parallels are often drawn between watchmaking and aviation,” said Mr. Jacques. “In both worlds it is about extending the realm of technical innovation, discovering new materials and seeking ever greater precision.”
In the world of business, timing is everything, and Fort Aero was attracted to the Swiss high watchmaker’s style. “We provide our solutions made-to-measure,” Mr. Lubi said. “We find our core values reflected in De Bethune timepieces.”
The fleet of Fort Aero includes Falcon 2000, Falcon 900LX, and Nextant 400XTI types of aircraft. In business aviation since 1997, Fort Aero is a global jet operator with offices in Estonia, Ukraine; and project offices in Switzerland, and Hong Kong.